MORRISONS will now be selling what is believed to be the longest sausage roll in the UK in its Winsford, Middlewich, Crewe and Nantwich stores.

At one-foot long and weighing in at nearly half a kilogram, the sausage roll is double the length and four times the weight of some high street competitors - The popular Greggs sausage roll is 15cm and 103g.

Launched this week, the Foot Long Sausage Roll is freshly baked in-store, made with seasoned pork meat and wrapped in a crisp, golden flaky pastry.

The sausage roll has to be served on a special tray that holds its weight, rather than being served in just the traditional paper bag.

Morrisons has created the Foot Long Sausage Roll after listening to its customers, who said that they wanted a bigger version of the British classic.

At £1, the jumbo-sized British favourite can be bought hot and ready-to-eat.

A spokesman from Morrisons said: “We sell hundreds of freshly baked sausage rolls-a-week but customers have asked for one that is even bigger. So we created this foot-long version. With the start of the football season approaching, we’re hoping our Foot Long Sausage Roll will be making its way to the top of the snack league table.”