A MIDDLEWICH mum has been praised as a role model and an inspiration for aspiring businesswomen across the country.

Bare Bones Marketing founder Emma Dalzell’s rise to becoming an entrepreneur has been used as a case study in a nation-wide report on the importance of women in business.

The report was compiled by the Women’s Business Council in conjunction with the Government Equalities Office and last week Emma was invited to attend the launch of the report at the BT Tower in London.

39-year-old Emma said: “It was a real honour to have my career story used as an example of how important women entrepreneurs are to the economy.”

The Women’s Business Council was set-up in 2012 to advise Government on how women’s contribution can be optimised and their aim is to focus on areas with the greatest potential for economic growth.

The report looked at examples of how women at different stages in their life can contribute to the economy and become entrepreneurs.

Emma’s case study was used to highlight the career choices after having a child, where Emma decided to set up Bares Bones Marketing in September 2011 rather than returning to a senior role in a corporate organisation.

The Croxton Lane resident said: “I set up Bare Bones Marketing not just to help local businesses with their marketing, but to be around more for my daughter, something that my previous roles just wouldn’t allow me the flexibility to do.”

Since setting up on her own 19 months ago, Emma’s business has gone from strength to strength.

As well as winning South Cheshire Best Start-up Business of the Year in 2012, she recently gave a professional talk at Manchester Metropolitan University on how to succeed in the marketing world.

Emma has also been instrumental in bringing Middlewich businesses together and has organised an upcoming networking meeting at Drinks and Bites in Wheelock Street on July 8 at 9.15am, following the success of last month’s debut meeting at Starbucks.

To find out more about Bare Bones Marketing visit www.bbmarketing.co.uk